Invitations finally went out to reporters on Wednesday to come to the Yerba Buena Center for the Arts in San Francisco to witness the iPad 2 Release. This is the same place that apple introduced the original iPad to the world. The invites have an iCal like image with the number 2 on the front with the unmistakeable image of an iPad showing from a peeled up corner. The tagline for the event is ‘Come see what 2011 will be the year of.’ Brave words, as ever from apple, as they prepare to face a very different tablet market than they did a year ago.
A year ago apple were very much out on their own in the tablet market and since then all the other manufacturers have played catch up, and catch up they have. The iPad 2 will enter a market that now has literally dozens of significant players many of which pose a significant challenge to the iPad 2. With the iPad 2 Release, apple will have to compete in form, function and price in order to stay ahead of the competition.
The rumour mill believes that the new iPad 2 with be thinner, lighter, faster and have a front facing camera for video chat. It is also likely that a chip will be added to allow use of the iPad 2 on CDMA networks such as used by Verizon, the new player in the iPhone market.
One thing that is not known is who will make the keynote presentation and the iPad 2 Release event. The master of understatement and leader of apple, Steve Jobs would normally be odds on favourite to front the event but he is again on medical leave so this is very unlikely. More likely front men are COO time Cook or the head of marketing Phil Schiller.
At least all the question about the new device will be answered at this iPad 2 Release event.
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