Thursday, March 31, 2011

Sportingbet planning fresh move on Unibet

The firm is thought to have asked broker Daniel Stewart to look at putting together a fresh approach, though the Swedish company is said to be frosty over further talks.

Sportingbet has been keen to expand through mergers and acquisition since agreeing a $33m (£20m) settlement last year with American authorities over alleged illegal internet gambling.

Still to deliver a full-blown merger, it has in the meantime sought international partnerships.

It recently announced a joint venture with Russia's second largest betting firm, First International Bookmakers.

The move on Unibet comes amid a period of intense consolidation in the gambling industry.

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